Category Archives: Games

Source PSX

Playstation Experience

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I’m one of those “AAA to Indie” guys, and while I learned a lot while at the big publishers I’ve also gained the terrible habit of expecting a magical marketing department to take care of the project’s marketing needs.  One area where this really hits home is at conventions. I can’t even begin to describe how great it feels to show your game, not some giant company’s game that you work for, but the game that you conceived, created, and somehow acquired the good fortune to actually exhibit at a major convention such as PAX or E3.  This past weekend in Las Vegas, PlayStation Experience marked the third expo this year that I exhibited our upcoming game “Source” and I thought I’d share what I’ve learned along the way.

Set Up Meetings With Press In Advance

Don’t hope that you’ll get press organically during the show. On days that I’ve had press scheduled we always had a lot more coverage and activity in the booth than on days that were scheduled lightly. It seems to be a little like the crowded restaurant effect: people are attracted to busy rooms. Plus, you’re more likely to get more coverage organically as a side effect when other press members walk by and see you mid interview at a busy booth.  It’s that positive snowball effect. Of course, this can just as easily go the other way during periods of booth drought, so take advantage when your booth is busy.

Booth Layout And Signage

The more screens the better, period. We did best with one screen dedicated to looping our trailer video and two other screens with playable builds. This lead to a gathering of people watching the video and got them asking for more info about the game. After that crowd gathered from our trailer a natural line to play the game formed. All this attracted press walking by and got us a lot of organic coverage.

For signage, we made the mistake of showing our company name instead of the game as our top booth banner. As a result people wanted to play “Fenix Fire” (our company name) and were confused when they couldn’t play it, especially since we have a comical ‘fire chicken’ mascot. Since then we have focused on showing one game at a time and dedicated all the signage, including the top booth banner, to that game.

The Art Of Playtesting

Once that moment finally happens when people pick up the controller to play your game, there’s a lot of playtesting directions you can go. Some devs just like to observe, others like to guide them through a demo. What has given me the best results has been to give them one objective to do verbally if they walk up and ask “so what do I do in this game?” Otherwise I just let them rip without any direction, which has been valuable first hand focus testing. After a few minutes I usually walk up and ask what they think and if they’re interested I point out all the details we’ve put into the game. For some reason, this has worked really well for us since we’re doing a lot with graphics, particles and physics: gamers seem to really appreciate all the details. Lastly, I paint the picture on where the game is going as far as story, features, locations, etc to give them an understanding on the grand vision for the game.  Obviously, I need to do this because our game is still in development.

What About Handouts?

I’ve tried everything from buttons to business cards, and I’ve learned that expo collectibles go a long way. Buttons are huge with gamers and last a lot longer than post cards, plus they’re wearable. In the future I plan at looking at more items that play up the specific event collectability.

Remember To Be Friendly

It might sound like common sense, but you’d be surprised. Remember, it’s a really small industry so it’s in your best interest to treat everyone you meet with mutual respect.

A Word About Sony

Hands down, Sony’s indie program has been nothing short of fantastic. A far cry from the closed greenlight committees of last gen, Sony has been there with us since GDC 2013 when I first pitched Source in a hotel lobby. Since then they have helped us with a loaner dev kit, two kiosks at E3 (next to Blizzard’s Diablo 3), and now a private booth at Playstation Experience in Las Vegas. Everyone at Sony had been very supportive and I couldn’t be more honored to make a game on a platform driven by such a dedicated group of professionals.

If you’re curious, you can check out Source here. I also co host a podcast about game development called “Game Design Dojo”, and have an in depth account of our adventures at PAX East 2013 here. Happy developing!





Gates of Osiris – High End Mobile Development [Unite 2014]

By | Behind the Scenes, Games, Unity | No Comments

Last month I had the pleasure of speaking at Unite 2014 in beautiful Seattle. The topic of the presentation was “High End Mobile Development” where I outlined step by step how we’ve been building our upcoming mobile game, Gates of Osiris. In the presentation I detail out how we attacked each facet of development, including terrain creation and shaders, vehicle modeling and rigging, and creature modeling and animation.  Since we’re a small team attempting such a large scale project, we also heavily leverage the Unity Asset Store, and I call out all the Asset Store plugins that have proven to be extremely helpful.

In the next couple of weeks I’ll post the slides from this presentation.

Gates Of Osiris Crab

Announcing Gates Of Osiris

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So a long time ago, after we finished and launched Roboto, Anna and I were thinking about what to do next. Our game was in the top of the App Store charts and we were on cloud nine, loving every minute of how mobile was drastically changing the game industry. During that month we went off and developed a handful of prototypes of possible follow-up games to our debut hit. One of these prototypes went on to become Gates Of Osiris.

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Happy New Year from Fenix Fire

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I hope everyone enjoyed their holidays and were able to spend some quality time with family and friends. I know it’s hard getting back into the swing of things after having so much free time and fun, but what can you do? And here in Chicago this polar vortex is not helping. With the high being -8 degrees, a wind chill of -45 degrees and schools getting canceled allowed us an extended two day vacation…yay. Ok, enough about that. It’s going to be an awesome year…I can FEEL it! Just a friendly reminder, if haven’t already, like us on Facebook :) Fenix Fire Facebook Page

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Ready, Fire, Aim – A Fenix Fire Update

By | Announcements, App Updates, Behind the Scenes, Games, Partners | 2 Comments

It’s been a crazy year for us so far, and I can’t believe it’s already half over!  We started out this year with this new website as a way to better connect with our fans, and it has actually been doing a pretty good job of that.  You have been commenting in the forums and on our blog posts, which is really cool for us to see. Thanks for reaching out.  Anyway, I want to give you a run down of what we’ve been up to and where we’re going. Read More


Operation Giant Coming To Ouya

By | Announcements, Games | 8 Comments

Fenix Fire is proud to announce a new type of brawler for the Ouya game console titled Operation Giant.  We’ve only been working on the project for just a few days, and generally don’t announce something so soon, but Operation Giant is different.  This game is our official contest submission to the CREATE Game Jam for the Ouya Game Console.  If we Read More